Discover keywords that drive results | sellerboard

Discover keywords that drive results

Go beyond search volume. Use Amazon Brand Analytics data to find high-impact keywords, analyze competition, and uncover real opportunities to grow your listings and PPC performance.

1 month free trial

No credit card required.

Available for brand-registered sellers using Amazon Brand Analytics.

Find high-impact keywords based on real Amazon data

Discover keywords that are actually driving traffic and conversions — not just estimated search volume.

Enter a keyword or ASIN (yours or competitors’) and get a list of relevant search terms with search frequency rank, click share, and conversion share. Focus on keywords that bring real results, not just impressions.

Understand who dominates each keyword

Not all keywords are equal — some are controlled by a few strong competitors, others are wide open.

Analyze the top 3 ASINs per keyword and their combined click and conversion share to understand market structure. Quickly see whether a keyword is highly competitive or an opportunity to break in.

Use competitor data to find your advantage

See exactly which products win for each keyword — and why.

Identify the top-performing ASINs, analyze their share of clicks and conversions, and compare them to your own products. Use these insights to improve positioning, pricing, listings, and PPC strategy.

Spot keyword trends before your competitors do

Stay ahead of demand by tracking how keywords evolve over time.

Use 7-day trend changes in search frequency rank to identify rising keywords early, react to market shifts, and keep your listings and campaigns aligned with what customers are searching for right now.

Start from keywords or ASINs — explore the full landscape

Flexible research for any workflow — whether you start with an idea or a competitor.

Search by keyword to discover related opportunities, or enter one or multiple ASINs to uncover the keywords driving their performance. Expand your keyword list, validate ideas, and build a stronger strategy faster.